ABOUT FOUNDER & OWNER ELEXIA DE LA PARRA
Elexia is a creative entrepreneur, the founder & owner of Artelexia, and the visionary behind everything you see at our shop! Her love for gatherings, travel, and design inspired her to share the vibrant traditions of Mexico with the world through Artelexia.
14 years in, she's transformed what was once a stall at the Little Italy Farmer’s Market into a growing business that engages the customer beyond the product: community events, creative workshops, fundraising, and nurturing up-and-coming artists.
Recently, the pandemic pushed her to take a closer look at artists in the U.S., both in and beyond California, to revamp Artelexia’s vendor list in support of small, women and Latinx-owned businesses. She sees Artelexia as a springboard for Latinas in the broader art and business communities who are celebrating their identity and culture through creative means.
“I’m proud to work with Latina-owned businesses like Two Hermanas, Hija del Maíz, Yayitzel, Loquita, Shop JZD and many more, because they, like Artelexia, are on a journey finding their space in the market, and I feel honored to be a part of that.”