Weâre really into Nopalera's products, but even more fascinated with the story of the founder, Sandra Velasquez, an immigrant-raised San Diego native who is revolutionizing the use of Mexicoâs iconic nopal.
The prickly plant, usually seen along fences, yards (or on your plate!), hasnât been necessarily synonymous with beauty or self-care. But Velazquez felt that the nopal was undermined as a botanical additive, and that its symbolism could be leveraged to elevate and celebrate Latina culture through her brand.
(Photo credit: Amanda Lopez)
Seeing the ultimate symbol of Mexican identity and resilience on a beauty bar is nothing short of revolutionary.
Nopaleraâs logo â a goddess woman with a cactus crown â pays homage to the plant as much as to the women who brought the brand to fruition, and all those for whom the products are intended for.
âNopal is the most Mexican plant ever, and itâs resilient as hell,â says Velasquez. âFor me, thatâs the inspiration.â
