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    We’re really into Nopalera's products, but even more fascinated with the story of the founder, Sandra Velasquez, an immigrant-raised San Diego native who is revolutionizing the use of Mexico’s iconic nopal. The prickly plant, usually seen along fences, yards (or on your plate!), hasn’t been necessarily synonymous with beauty or self-care. But Velazquez felt that the nopal was undermined as a botanical additive, and that its symbolism could be leveraged to elevate and celebrate Latin@ culture through her brand.

    Seeing the ultimate symbol of Mexican identity and resilience on a beauty bar is nothing short of revolutionary. Nopalera’s logo — a goddess woman with a cactus crown — pays homage to the plant as much as to the women who brought the brand to fruition, and all those for whom the products are intended for. “Nopal is the most Mexican plant ever, and it’s resilient as hell,” says Velasquez. “For me, that’s the inspiration.”